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THE INTERNET IS ONE PLACE WHERE A PICTURE IS NOT WORTH A THOUSAND WORDS
Why? Because the net is a word driven medium.
Three reasons:
1. Search engines, which account for about 90% of all internet traffic, can't read pictures and they don't appreciate good design. All they read is words.
2. Content really is king on the net. If you want better search engine ranks and more visitors to return to your site, you need to update the written content regularly. The internet is supposed to be a source of free information - give and you will receive.
3. If you want to sell online, you need to attract attention, build interest, create desire and get people to act. Use the tried and tested techniques of direct response writing and your profits will soar.
I can help you use words more profitably by:
- identifying the keywords and phrases that you should be including in your website copy
- creating 'keyword-rich' content that will help get you better search engine ranks
- writing web pages to excite your customers and prepare them to buy
- writing 'calls to action' that convert more prospects into customers and give you better return on investment (roi).
Call me, Paul Lock, on +44(0)845 456 5342 or mail me at paullock@incisecomms.co.uk to discover how I can help you turn words into profit.
My company is called Incise. We're a custome website design company offering small businesses better web site ROI (return on investment), higher search engine ranks and low cost access to a network of high quality designers, writers, consultants and database builders.
Our web marketing development centre is offshore giving you high quality service at globally competitive prices.

Paul Lock, your contact at Incise.
My background is in direct marketing, advertising and public relations with companies like United Distillers, The Woolwich Bank, Eagle Star and Zurich Financial Services.
Since 1999 I've been a consultant and copywriter for clients such as The Association of British Insurers, Norwich Union, Ecclesiastical Insurance, Scottish & Newcastle, Motorola and the Financial Services Authority.
I set up Incise in 2002 to help smaller businesses compete on the internet and to offer writing services to organisations who need to sell, explain or persuade
Ten reasons to choose Incise for your marketing support:
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You get business solutions - not just websites. We'll help you get better search engine ranks, drive the right people to your site and get them to buy, again and again. |
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You get big company expertise. We're professional marketers with over 25 years' strategic and practical experience. |
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We're versatile. We offer strategic planning, design, advertising, PR, direct marketing, internet marketing and copywriting. So you get solutions based on your needs not on what we need to sell. |
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You get great value. We've got an offshore web development centre where the labour costs are a fraction of those in the UK . Our staff are highly skilled - like many businesses we've recognised the benefits of working with a well educated, motivated and inexpensive workforce .Click here for examples of our development centre's portfolio. |
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We don't charge until you give your project the go-ahead. Mail mailto:service@incisecomms.co.uk for a free website or marketing review. Or call us on +44(0)845 456 5342. |
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Before we recommend any marketing solution, we listen and think . We must understand how your business works and the biggest challenges you face, then we can help. |
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We operate on low overheads . This saves you money in spades. No fancy offices, company cars or expense accounts for you to subsidise. |
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We give you a FREE written report outlining a strategy that will help you achieve your profit and cost reduction objectives within your budget and timescales. |
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We can write anything from websites to direct mail to brochures - so you don't have to worry about getting your message across . |
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We offer two ways to work with us - great value packages , customised solutions or you can build and market own site |
Essentially, we're practising what we preach - using the internet to cut costs and build business.
Our flexible approach There are two ways we can work with you - 'great value packages' or 'customised solutions'. Whichever you choose, we'll ensure you get the strategic and tactical marketing support you need as well as project management. You'll get what you want, when you want it, at the price we agree. Our great value packages offer a comprehensive range of features. They're flexible too - if you want to add an extra service from our 'customised solutions menu', you only pay the standard fee for that feature.
You're in control All our sites come with an easy-to-use content management system. That means you can make as many changes to your site as you need without paying expensive agency fees .
To help you decide the next step, mail service@incisecomms.co.uk or call +44(0)870 420 3181 , Or enter your details here and we'll contact you.
Our offices Incise operates from offices in Cheltenham and Stroud.
Our main office address is Maple House, Bayshill Road, Cheltenham, Gloucestershire GL50 3AW.
Telephone +44(0)870 420 3181. |